There are two types of users of the Internet:
- Users looking for information, or for entertainment, or for an item to purchase (the people browsing).
- Users looking for people to discover their information or entertainment or item online, and perhaps make a sale to them (the people with websites).
Up until recently, your browsing history and other personal information has been used to deliver relevant information and targeted ads to you.
A $100 Billion Dollar Industry has grown by aggregating, exchanging and selling relevant information as to who, what, where, and when, each time YOU visited a website.
As you brows over the years, as you use more devices, as your searches and websites visits continue, the result is that: more and more personal and relevant information is collected about you. Your profile becomes more and more expansive.
The value and importance of your information cannot be understated. Collection of your browsing history is now made across all your devices, and MANY organizations are building VERY detailed profiles of you.
Google and other Tech Giants have turned the Information Super Highway into a gigantic universal data aggregation, marketing and profiteering highway for their benefit.
Yes, the web is truly an Information Super Highway, and your privacy has declined. All is not lost, there are solution(s). Read on!