Recommended:
Eli Pariser in The Filter Bubble, observes: “In the wrong hands, persuasion profiling gives companies the ability to circumvent your rational decision making, tap into your psychology, and draw out your compulsions. Understand someone’s identity, and you’re better equipped to influence what he or she does.”
The Filter Bubble: What the Internet is Hiding From You, Eli Pariser Buy on eBay Buy on Amazon
The Googlization of Everything, Siva Vaidhyanathan is right-on with this conclusion: “Google measures us and builds its systems and services to indulge our desires and weaknesses.”
The Googlization of Everything (And Why We Should Worry), Siva Vaidhyanathan Buy on eBay Buy on Amazon
Algorithms of Oppression: How Search Engines Reinforce Racism, Safiya Noble Buy on eBay Buy on Amazon
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Links to other resources:
Department of Defense cloud browser strategy DoD Cloud Strategy
SJR-34 lets your Internet provider, the company YOU pay for service, to sell and share your browsing history without your consent.